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The rise of pop music in the 1950’s and the 1960’s is puzzling. Why did people started consuming pop music and why was it suddenly valued so highly? To answer that, we need to look at how consumption and production have mutually influenced each other.
To address these questions institutional economics is used and developed. The Social Value Nexus presents a framework for explaining how social-cultural values (VALUES) relate to an institutional setting. It is argued that the value people have for a specific consumption good such as pop music emanates from a institutional setting.
In addition to a theoretical contribution, this study presents additional information about the advent of pop music in the Netherlands. Interviews and studies of archives necessitates a more detailed evaluation of recent history. |
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